Website Redesign: Bear Creek Pediatrics
Added a slider which rotates between photos taken of the space and invites the visitor to contact the clinic or learn more about it.
Rewrote the “About Us” section to be more brief while also giving a stronger sense of the clinic’s atmosphere.
Made the provider section more concise and moved the longer narratives to their own provider page. The new copywriting now focuses on building trust with the website visitor that the providers are highly competent and passionate about their work.
Previously, the website did not have any Google reviews. Using the best ones, a testimonial slider was added with a custom background to frame the text.
Added a reCAPTCHA to reduce the SPAM the clinic was receiving through their contact form.
Added copy to ensure that the form was being used in a way that kept the clinic HIPAA-compliant.
Connecting the clinics social pages has made it easier to track when website visitors were referred from one of the clinic’s pages.
Updated the typography and colors to bring the website more in theme with its branding.
The main navigation menu was simplified by grouping commonly-themed pages into dropdown menus under under the relevant main tab.
A couple of years after its establishment, Bear Creek Pediatrics needed its website to reflect its stronger sense of identity.
The clinic was also ready to increase its patient load.
Recent feedback had also made Bear Creek aware of questions its website didn’t answer.
With this in mind, Bear Creek approached Speak Niche for a website redesign.
Scope
Content
- Redesign website aesthetically to align more with its logo
- Communicate Bear Creek Pediatrics’ atmosphere with refreshed copywriting
- Organize the information to answer the most common questions first
- Simplify main navigation menu by grouping commonly themed pages and making use of drop down menus
- Add reviews from Google
SEO & UX
- Research for top competitive search phrases, sprinkle throughout copy, meta descriptions, and meta tags
- Clean up URLs to follow best practices
- Add missing page titles and headers
- Decrease website load time
- Break up pages with too much text into pages with one dedicated topic, making information easier to find
Unify Branding Across Digital Channels
Bear Creek’s digital footprint includes a business profile on Google Maps and Instagram, and a page on Facebook.
- Design a banner using the same clinic photos that were used on the home page slider
- Update digital channels with the new banner and a consistent tagline
- Replace profile photos with properly formatted brand submark
Google Ads Update
Previously the strategy focus solely on search ads that would put Bear Creek Pediatrics at the top when users search for the clinic by name
- Add to the existing ads, create an ad using the new digital profile graphics, focusing on competitive search phrases for new parents and new residents to the area.
- Open up the new ads to include Google’s Search partners and Display Network in addition to the already-in-use Google Search Network.
- Limit ads to geography that is a reasonable driving distance from the clinic
Outcomes
Stronger Brand
Bear Creek Pediatrics was thrilled with their newer, faster website, and received compliments from visitors at their next (or first) visit. It was easier for new visitors to trust Bear Creek Pediatrics and returning visitors to find what they need.
Amazing Results
Within 6-8 weeks, the clinic moved on to the first page of results for competitive key search phrases and its web traffic increased by ~50%.
As time has progressed, Bear Creek has consistently held a top 5 position for its targeted search phrases and its growing patient load has put it on a trajectory for hiring a third pediatrician in the very near future.