with ‘wraparound coverage of every topic startups have questions about’ (every month).
An organization in its beginning days, startup incubator SP3NW created the monthly Startup Advisor Lunch & Learn series as part of its role mentoring early-stage startups.
Offering a catered lunch along with free education that couldn’t simply be obtained with an internet search, the chance for camaraderie with peers, and the opportunity to connect with potential mentors, word of this invaluable programming simply needed to get in front of its target audience.
As SP3NW’s communications coordinator, Jessy created a uniquely branded suite of materials to communicate the value of the Lunch & Learn series to startup founders.
This achievement would contribute to SP3NW’s growing brand equity and hopefully translate to stronger grant applications and appeals for other sources of funding in building out programming.
“Jessy's numerous successful marketing campaigns have resulted in increased brand awareness, client engagement, and partnership opportunities.”
Michaele Armstrong, PhD, MBAAssociate Director, SP3NW
Goals
All materials need to comply with the parent organization’s brand standards
Monthly
- Fill all 15 in-person seats (free)
- Grow number of virtual seat reservations (free)
Project Outcomes
Increased Attendance & Familiarity with the Event Series
Jessy helped organically grow the event series’ attendance to eventually filling all the in-person seats on a consistent basis while also growing the virtual attendance.
SP3NW’s success has strengthened connections in the startup community and supported the area’s growth of the entrepreneurial sector in the life and health sciences. It was a rare opportunity and delight to be a part of that.
